1. To access properties of an object, the mouse technique to use is .........
1) right-clicking
2) shift-clicking
3) dragging
4) dropping
5) None of these
2. What is the term for unsolicited e-mail?
1) news group
2) use net
3) backbone
4) flaming
5) spam
3. A device operating at the physical layer is called a......
1) Bridge
2) Router
3) Repeater
4) All of the above
5) None of these
4. A ..... can make it easier to play games.
1) mouse
2) joystick
3) keyboard
4) pen
5) None of these
5. The blinking symbol on the computer screen is called the .....
1) mouse
2) logo
3) hand
4) palm
5) cursor
6. To make the number pad act as directional arrows, you press the ........ key.
1) shift
2) arrow lock
3) num lock
4) caps lock
5) None of these
7. Something which has easily-understood instructions is said to be ........
1) user friendly
2) information
3) word processing
4) icon
5) None of these
8. What is output?
1) what the processor takes from the user
2) what the user gives to the processor
3) what the processor gets from the user
4) what the processor gives to the user
5) None of these
9. The basic building block of a database that contains related record is .......
1) Query
2) Form
3) Table
4) Edited page
5) Report
10. Softcopy is the intangible output, so then what is hardcopy?
1) the physical parts of the computer
2) the printed parts of the computer
3) the printed output
4) the physical output devices
5) None of these
11. Difference between Direct and Indirect Bank Marketing is .......
1) Direct Marketing is to Bank's employees, Indirect is to outsiders
2) Direct Marketing is to outsiders, Indirect is to employees
3) Direct Marketing is to Bank's owners, Indirect is to outsiders
4) Direct Marketing is to other Bank's, Indirect is to outsiders
5) None of these
12. Transaction Marketing means ......
1) Marketing only to strangers
2) Mere selling of goods
3) Doing banking transactions
4) All of the above
5) None of these
13. In marketing it is necessary to identify ....
1) Potential sellers
2) Selling employees
3) Potential products and services
4) Key existing and potential customers
5) All of the above
14. NRI is an easy target for effective marketing because .........
1) he likes Indian goods
2) he does not like Indian goods
3) he is easily approachable
4) it is cheaper to contact NRIs
5) There are special products designed for NRIs
15. A DSA helps in .......
1) Boosting direct sales
2) Contacting customers on the net
3) Indirect marketing
4) Direct telemarketing
5) None of these
16. Marketing is required for .........
1) Boosting productions
2) Boosting sales
3) Boosting profits
4) Improving customer service
5) All of the above
17. A cold call is ......
1) Best way to do marketing
2) A last resort for marketers
3) Marketing at random
4) All of the above
5) None of these
18. A call can be effective by .......
1) Making a phone call
2) Sending an e-mail
3) Calling on friends
4) Service with several facilities
5) Personally calling on prospective customers
19. Good selling skills involves .......
1) Alertness
2) Knowledge
3) Perseverance
4) Empathy
5) None of these
20. Which of the following is not channel for bank marketing?
1) Telemarketing
2) Internet Banking
3) Mobile banking
4) Existing satisfied customers
5) None of these
21. A Prospect means .....
1) A person likely to work in a bank
2) College syllabus
3) A religious buyer
4) A likely buyer
5) None of these
22. Product development is ......
1) Useful for bank marketing
2) Not useful for bank marketing
3) They have no role to play in bank marketing
4) All of the above
5) None of these
23. Marketing is successful when .......
1) Demand exceeds supply
2) Supply exceeds demand
3) Exports are heavy and costly
4) Salesmen are effectively trained
5) All the above situations
24. In marketing, market penetration means ...
1) Entering likely purchasers houses
2) Entering stores and shops
3) Covering a wide area of the market
4) All of the above
5) None of these
25. Innovation helps in ........
1) Designing new products
2) Improving marketing functions
3) Increasing sales
4) New methods for increasing prospects
5) All of the above
26. Marketing strategy means ......
1) New ideas to true more customers
2) New methods to retain the customers
3) New ways to contact the new customers
4) New marketing techniques
5) All of the above
27. Successful marketing strategies need......
1) Knowledge of customers tastes
2) Good leadership
3) Proper direction and guidance
4) Knowledge of peers
5) All of the above
28. Promotion means .....
1) Additional responsibility
2) Doing research in marketing
3) Advertisement and publicity for marketing
4) Going up the ladder in Government establishments
5) All of the above
29. Diversification means ......
1) Marketing in diverse countries
2) Marketing in diverse companies
3) Making new diverse products
4) Used only for transactions with foreign countries
5) All of the above
30. Motivation is very much required effective marketing. What other qualities are required?
1) Confidence
2) Effective communication skills
3) Team work
4) Perseverance
5) All of the above
ANSWERS:
1-1, 2-2, 3-3, 4-2, 5-5, 6-3, 7-1, 8-4, 9-5, 10-3
11-5, 12-4, 13-5, 14-5, 15-4, 16-5, 17-2, 18-5, 19-5, 20-5
21-4, 22-1, 23-4, 24-3, 25-1, 26-5, 27-5, 28-3, 29-3, 30-5.
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